Waste is an independent creative agency founded in 2006. We connect entertainment brands with their fans, to drive creativity, culture and commercial success. A virtuous circle we call ‘Brands powering fans, powering brands’.

Our clients include the mobile gaming giant, Supercell (Clash of Clans, Brawl Stars) for whom we oversee player acquisition and retention, built around community listening and high-speed, high-quality content creation. We also work with the mighty Nintendo, creating TV, OOH and integrated marketing campaigns, for both hardware and software. Other notable clients include Riot Games (League of Legends), Warner Brothers Games, Sega, Verizon Media and most recently Zynga.

In 2020, we were named both Content Marketing Agency and Digital Industries (DADI) Agency of the Year by The Drum. Globally we employ 70+ specialists covering strategy, creative, social, content, experiential, OOH, and TV. We have physical offices in London and LA, and work with brands around the world.

Our approach to everything is shaped by The Waste Way (our company values), and an entrepreneurial spirit. It’s seen us win 100+ awards, and we now rank 10th in The Drum’s World Creative Rankings of the UK’s most awarded agencies. We’re one of Campaign’s Best Places to Work 2021 and one of the UK’s 100 Best Small Companies to Work For, as accredited by Best Companies. Our work has won us awards from shows including Art Directors Club, Awwwards, BIMA, D&AD, Clio, Design Week, The Drum, The FWA, Marketing Week Masters, and The Webby Awards. We brew our own craft beer, the Waste Pale Ale, a favourite with clients and partners. And we’ve recently started our own animation production company, This Thing of Ours. We also support the UK based gaming charity, SpecialEffect.